Computer-generated squirrels running around cleaning your home, birds tweeting daintily as they fly your laundry away, and cute little hedgehogs rolling around picking up rubbish with their spikes. Birds and butterflies flap through the house as the scents of nature are sprayed delicately into the air from a small plastic container, and a cute dog brings you your toilet roll to help you wipe your arse. Another CGI squirrel that looks like a superhero leaps through the air catching golden acorns that fall from a digital oak tree.
I guess the fox road-kill I saw this morning on my way to work was helping advertise Dunlop tyres.
Come to think of it, I don’t remember the ad about the CGI squirrel standing outside the job centre because the golden acorns had magically disappeared in a mist of credit-crunch reality, either.
And then, you get the new ad from Fairy, with nothing less than digital Panda bears, brown bears, and ducklings watching in awe as an army of frogs clutch plastic bottles and blast some sort of cleaning liquid into the air. Soapy Fireworks! For animals! I imagine that the Orang-utans were unavailable to star in this harmony of nature-meets-detergent, on account of them dying out thanks to their habitat being destroyed to make way for plantations producing palm oil, an ingredient which may well be in Fairy. We don’t know, because they’re not really telling.
Awww, but look at the cute bears!