According to Wikipedia:

“Crowdsourcing” is a neologism for a business model that depends on work being done outside the traditional company walls: while outsourcing is typically performed by lower paid professionals, crowdsourcing relies on a combination of volunteers and low-paid amateurs who use their spare time to create content, solve problems, or even do corporate R&D.

A related term is Louis von Ahn’s concept of “human computation“, which is basically about getting people to perform tasks that computers cannot do yet, such as labelling images accurately (see also this Google Labs video where he discusses these concepts).

For a great, current example of “crowdsourcing” check out the new Wired collaboration with NewAssignment.Net, and whoever wishes to participate in what they’ve called Assignment Zero. If that sounds confusing, read this. Sounds fascinating! Definitely one to watch.

See also: Commons-based peer production, “a term coined by Yale’s Law professor Yochai Benkler to describe a new model of economic production in which the creative energy of large numbers of people is coordinated (usually with the aid of the internet) into large, meaningful projects, mostly without traditional hierarchical organization or financial compensation.”

See also: Crowd Clout, defined by Trend Watching as �??Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.�?�

One of my favourite books from last year was the superb “Spychips” by Katherine Albrecht and Liz McIntyre (they have a blog), examing the RFID industry and its threat to privacy. What I found to be of particular interest was the strategy developed by the Auto-ID Centre - the primary research group behind the Internet of Things concept, backed by some major corporations like Procter & Gamble and Gillette, and also the Department of Defense - to overcome the privacy concerns of consumers.

The Auto-ID Centre hired the pricey public relations firm Fleishman-Hillard and set out to “develop best messages to pacify” consumers. Yes, pacify. They came up with a plan to “identify potential consumer road blocks/fears, construct a proactive message framework to minimize negatives arising [and] assess consumer reaction if [the] press develop scare stories.”

[…]

The Auto-ID Centre’s advisers knew it would be tough [but] they hoped consumers would feel hopeless and too “apathetic” to react (their exact quote was “on balance they are negative by apathetic”). […] “The best communication strategy appears to be positioning the technology simply as an improved barcode,” the advised, noting that, ” … discussing any benefits or using rational argument is largely ineffective and is perceived as ’spin’. Once consumers are concerned, they remain concerned, no matter what we tell them.” (Spychips, pg 156-7)

So, next time you hear it’s an improved barcode, or someone refers to a “radio barcode” (Tesco), “intelligent label” (Marks & Spencer), an “electronic product code” (Wal-Mart), or “green tag” (Auto-ID Centre), remember that someone is trying to “pacify” you.

I wonder how long before we’ll be told that arphids enable and enhance who you really are?

Looks like using computer games to help hack social networks is becoming all the rage these days. Wired is reporting that an Iranian game “designed by schoolchildren belonging to the Union of Islamic Student Societies” is to be released next year:

Rugged veteran Iranian special forces hero “Commander Bahman” will soon be tackling one of his toughest missions, rescuing one of his country’s top atomic scientists captured by U.S. forces in Iraq. […] The Fars news agency said that in the game’s narrative Iranian atomic scientist “Doctor Kousha” goes on a pilgrimage to the Shi’ite Muslim holy city of Kerbala in Iraq where he is seized by U.S. troops.

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