“Out the box” is one of my worst business catch-phrases ever since I worked for a guy who was a walking catch-phrase dictionary. He couldn’t seem to talk without some abbreviation or acronym coming out his mouth. Regardless, the description suits this case because it’s good to see someone talking about new business models when it comes to music, file sharing, and copyright. The company in question is Nettwerk, run by a Terry McBride, and the model is something he calls “behavioural marketing”.

Continue reading »